The Canadian Football League is taking some big steps toward providing a more affordable way to play basketball, and the league has launched a new initiative to help players afford a new hoop.
The Canadian Basketball Association announced Tuesday that it is partnering with a startup called UVA Basketball to provide a portable hoop for the league’s players, as well as for fans, fans of the team and their families.
The goal of the partnership is to “build a new generation of players who can afford the new hoop and who can play in Canada,” the CBA said in a statement.
The partnership will include a 10-day free trial for players and families.
“This is an important first step in ensuring that we have the best possible player experience, and also in ensuring a stable and affordable product for our fans,” said NHL Commissioner Gary Bettman.
The UVA basketball team will be playing the Calgary Stampeders in a game on March 1.
“I think that there are a lot of hoops that have been designed and manufactured, and have the ability to play at a reasonable price point for players.
I think that’s a very valuable thing for the players and their coaches,” UVA coach Mark Gottlieb said.
“So for us to build a new product for them, and hopefully be able to bring the ball to them at a higher level, is something that’s really exciting.”
The NBA is the NBA’s primary professional league and operates in 30 markets, including 22 in North America.
The CBA announced Tuesday it is working with UVA on the new program, which will be in partnership with the NBA.
It will be the first time the league is partnering directly with a business, and Bettman said the partnership will allow the CAA to “bring the best players and the best coaches together in one building and create a great league.”
The CAA’s partnership with UVM basketball comes as the league works to provide more affordable hoops to its fans, who pay the full price.
Bettman is confident that players will eventually pay more, but the league said in its statement that it wants to provide players with the best basketball experience possible.
“We will be providing a $1,000 UVAbasketball basket to every member of the CCHA and its members at the start of the 2018-19 season, to make the most of the benefits of our new program,” the league stated.
“The UVA basket is designed to help the league and its players achieve a better experience for their fans, as we are able to offer players the opportunity to earn extra money through the sale of our tickets and merchandise, and through additional player incentives.”
UVA, which is located in Fort Collins, Colorado, is one of the most popular teams in the NCAA tournament and is in the midst of a championship run.
UVA was recently ranked first in the country in attendance, with more than 19,000 fans in attendance.